most courses
create carbon copies.
bob builds your
uncopyable brand
...this weekend.

finally launch the biz that's been living rent-free in your head — so you can get booked and get paid.


with bob, you're gonna:

find your dream clients   | create irresistible offers   | write killer landing pages   | build a customGPT  |  have an uncopyable brand

Here's the scoop.

real PDF's and AI
tools created
 (aka: not just theory)

finished the course
(aka: not a dust collector)

agreed it was a
"game changer"
(aka: totally worth it)

meet bob

Bob is your no-fluff, sass-infused, AI-savvy biz-building sidekick.

He’s not here to hand you another strategy. He’s here to help you build a business so you, it’s uncopyable.

By the end of the weekend, Bob doesn’t just know your brand — he breathes it.

I bet you think you have a:

Empty space, drag to resize

Pricing Problem.

So you wonder if you need to slash your rates.

Content Problem.

So you change your social media bio every other day.

Confidence Problem.

So you think you need more training, classes, certifications...


But really?
It's an identity problem.

Yep. That biz idea you keep spiraling about?


It’s not the wrong idea.
It’s just undefined.

You know you’re made for more—but you're stuck in
lurk mode.

Overconsuming.
Overthinking.

Over it.

That's why you're
gonna love bob.


Write your awesome label here.

Built Out Brand
(aka bob)
is the weekend launch experience that
ends the
spiral.

You’ll walk away with a bold, aligned brand, an irresistible offer suite, and scroll-stopping copy that sounds exactly like you.

not next year...

not after another generic course...

this
freakin' weekend.

seriously.

What our students say about bob:

I am a huge skeptic and bob has transformed my entire business.

- Emily Jensen, CEO
Strategic Revolution 

one of the biggest biz challenges is finding direction —bob creates momentum.

Matt Kliewer, CEO
One Intentional Move

I spent until
1 am going through it! Exactly what I needed to
fine tune my
brand voice and client.

- Reena Washington, CEO
One Oak Coaching

here's exactly what you'll create with bob:

01

Big Why Brand Story

Nail your mission, positioning, and brand POV in one punchy narrative. Real PDF created!

02

Brand Voice Guide

Get crystal-clear on your tone, cadence, vocabulary, humor, + go-to phrases. Real PDF created!

03

Core Message Map

Build your strategic message foundation — the key themes that drive your content, connect with your dream client, and make selling feel natural. 
Real PDF created!

04

Dreamy Client Profile

There's a method to our madness! We reverse engineer your dream client based on everything you've built so far. They'll become so real, you could practically see them!
Real PDF created!

05

AI Brand Strategist Build

Train your own GPT-powered brand strategist — built to zoom out, synthesize everything you’ve created, and guide your big-picture business decisions.Pull every piece together—your voice, client, message, and offers — into one aligned, launch-ready business that actually books.
Real AI tool created!

06

Offer Suite Design

Craft your freebie, low, mid, and high-ticket offers—all designed to work together.
Real PDF created!

05

Landing Page Copy

Write high-converting copy for every offer, using your CustomGPT as your co-writer.
Real high-converting landing page copy written + ready to go!

06

Build a CustomGPT Creator

Build your own AI content co-creator—trained on your brand voice, message, and offers — so it can write like you, for you, 24/7. You’ll actually build your very own GPT trained to support strategic content, launches, and so much more.
Real AI tool created!

Plus these bonuses that are anything but extra fluff.

They’re the final layer that makes your business unstoppable (and helps you show up like the expert you are)

repurpose pro

One post. Seven plays. Learn how to stretch a single piece of content into a full week of value — without burning out, sounding repetitive, or starting from scratch every time. Repurposing = your bff. Well, aside from bob.

big value prop
masterclass

Say goodbye to vague messaging. This masterclass helps you nail the one-liner that makes your dreamy clients say, “Of course I’m in.” Think: your big, bold header, but sharper, clearer, and way more compelling.

the hf2 method

The content system that kills confusion. Learn how to create Hype, Hear, Fix, and Fun posts that actually do something — build trust, create momentum, teach, and grow your reach. Think: your CustomGPT on steroids.


bob is for
you if:

you're done blending in

you want a brand that finally sounds like you and makes you giddy every day.

you've got big ideas

 but zero clarity on how to turn them into offers, copy, and content that actually book

you wanna know your clients

 better than they know themselves — so every word hits home and gets a HELL YES.

your sick of mimicking

 your mentor and ready to build your own damn brand in your own damn lane.

you want real results

 not just mindset shifts and dusty Google Docs you'll never open again.

you're ready to burn  beige

break the mold, and repel—so you can attract the ones who are meant for you.


bob isn't for
you if:

you just want to copy/paste

 your way to success (we build, not borrow).

you think AI is cheating

(in BOB, it’s your unfair advantage and we love it)

you're chasing quick wins

without doing the deep work —your results fully depend on you showing up real and going deep.

you're not willing to repel

the wrong people in order to magnetize the right ones — because bold brands aren’t built by playing it safe

✨ If you’ve got the guts
to get real, bob will give
you the map.



here's why bob-style clarity hits
different.


Some people talk about clarity like
it’s found in
a sunset yoga session or
a deep journaling

prompt.

bob disagrees.

so does Becca

(and she'll be your teacher!)

Write your awesome label here.


Clarity isn’t soft. It’s strategic.

bob-style clarity is:

 Knowing exactly who you’re talking to (and why they care)

 Saying it all in a way that finally sounds
like you

 Knowing exactly what you’re offering (and why it sells)

  Building with conviction — so you never second-guess your next move again


Once you have that?

  Content becomes easy
   Pricing stops feeling scary
  Confidence becomes a natural side effect

just ask Dane!

bob nearly eliminated my
imposter syndrome.

Dane Wolfgram, CEO
Kingdom Catalyst Network

if bob nearly obliterated Dane’s imposter syndrome,
imagine what it could do for your second-guess spiral.

no more hiding.
no more “should I post this?”
no more sounding like someone else just for likes.

it’s time to build the magnetic brand that finally sounds like you... and sells so hard,
Stripe thinks you’re scammin’.

👉 are you ready to build your uncopyable brand?

Your uncopyable brand starts here

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Frequently asked questions

Is this self-paced?

Yes — but you’re never on your own. Your CustomGPT is trained to think and write like you, so it’s like having a copywriter, strategist, and coach in your corner at all times.

Do I need to know how to use ChatGPT?

Nope. I walk you through how to use it step by step — and by the end, you’ll have a GPT that’s smarter than your last strategist. You'll wonder how you managed without it!

What if I’ve already taken other courses?

You and me both. You’ll finally understand why those didn’t work — and you’ll build a business that’s yours, not a reflection of someone else’s.

How long does it really take?

You can move through BOB in one bold weekend. But you get lifetime access to revisit and
refine anytime. And we highly recommend you do!
still unsure? That's why we have

our big, bold bet.

Try BOB for 14 days.

that's a fortnight to check it out.

Do the damn thing.

You gotta put in the effort. Do the work. It only works if YOU do.

Show me the receipts.

 If you're still stuck in spiral mode instead of launch mode — and even I can't help you figure it out — your money’s coming back. Period.

You in?

be there or be square.

Write your awesome label here.
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